Big news!
We've completed a major product improvement. Plus, we've made numerous smaller changes and tweaks β all of this to make data syncing easier and more reliable for you.
See sync progress and easily fix issues when contacts don't sync
Wouldn't it be nice to have peace of mind that data has fully synced from app A to app B? And to know what to fix when data hasn't synced over?
This is now easy with Outfunnel.β
βOnce you've set up a connection between apps you'll get taken to the Status page that displays:
The sync feed on the Status page is now live for all new contact syncs (ie. syncing contacts from a CRM to a marketing tool) and for both existing and new form syncs (Wix, Facebook, LinkedIn lead forms, WordPress forms).
We've also pushed out various usability fixes:
With love,
The Outfunnel gang
For the last two months, we've been mainly improving the existing and also taking some well-deserved rest :)
Here's a rundown of the updates:
See the full visitor UTM
Previously Outfunnel showed the Source, Medium, and Campaign values from UTMs but we've now also included Term and Content. If available, this shows in your CRM Lead source field, in the website activity, and in the Visitor Feed in Outfunnel.
Cleaner activity content in your CRM
We've made the activities easier to read and have included a URL to both the campaign report and the email itself so your sales team can view the sent/opened/clicked email without having to log in to the marketing tool.
Other updates
With love,
The Outfunnel gang
Klaviyo has been top of mind for us this past month and with multiple new features it's now out of beta!
Here's a rundown of the updates:
Record email engagements from any Klaviyo campaign
All your Klaviyo engagement data can now be recorded to your CRM, including single email campaigns and flows. Simply choose the flows, lists, or segments you send out emails to and start syncing those clicks!
Subscribe/Unsubscribe contacts in Klaviyo
By default, Outfunnel adds contacts that match the CRM segment to the designated Klaviyo list but doesn't subscribe them.
With this update, contacts can now also be subscribed when they match the segment and unsubscribed when they stop matching the segment.
This feature is still in testing mode > reach out to support to activate it for your account
Sync new subscribers from Klaviyo > CRM
It's now possible to sync new Klaiviyo subscribers to your CRM with all the fields! Once the subscriber is added to your CRM, Outfunnel also creates an activity showing which list they subscribed to.
Other updates
With love,
The Outfunnel gang
Weβre pleased to officially announce the newest marketing automation tool you can easily connect with your CRM: Klaviyo.
Klaviyo has been on our to-do list for a long time and rightly so - it's been the top requested marketing tool for our users.
The new connection lets you deeply use Klaviyo in tandem with CRMs like Copper, Pipedrive, and HubSpot.
If your marketing team uses Klaviyo to send automated email campaigns, then hereβs how youβll benefit:
PS.
With love,
The Outfunnel gang
Our team has been hard at work the past two weeks to improve the app connector and web tracking. Here's what we shipped:
Making syncing faster is our top priority and as the first update all fields now sync instantly for contacts that are in sync between a CRM and a marketing tool (Klaviyo, Mailchimp etc.).
We're looking to make new contact syncing and contact removing instant soon as well!
Web tracking script now starts with a 3-second delay on your website. This helps get rid of bot visits and clean up your web visitor feed.
Other improvements
With love,
The Outfunnel gang
Outfunnel now syncs Linkedin Lead Gen Forms to your CRM π§
We've just released our most requested integration to date - Linkedin Lead Gen Forms.
The good news is that it's part of your current plan and you can get started with it right away. The setup takes approximately 2 min and 21 seconds (I timed it)
Here's what you can do with it:
Outfunnel now tracks website visitors across your subdomains π βοΈ π
Simply identify the lead on example.com and we'll automatically track their visits on app.example.com.
This means that you'll be able to get the lead's very first visit source recorded and synced to your CRM so you can truly understand which marketing channel drove the acquisition.
This use case is great for SaaS companies that direct their leads to the marketing website but where user registration happens in the app
How to get started
This works out of the box after implementing the web tracking snippet on your domain and subdomain. To test this:
PS. We also updated the visitor feed in Outfunnel to show lead source and session length.
Note:
The new year starts with the launch of one of our most requested functionalities - the ability to identify leads from any email marketing or sales platform π
Previously, Outfunnel identified leads from HTML forms, Calendly, and Mailchimp emails but with our new tracking URL generator, we support almost every platform that you use to send sales or marketing email campaigns.
This allows you to track the website behavior and visit source for more of your leads. Read more on how it works or go ahead and generate your first tracking URL below.
If you're using our ActiveCampaign integration, any new contacts subscribed to specific ActiveCampaign Lists can now be synced over to your CRM with the relevant field mapping.
This feature is live for all users and you may need to edit your connection(s) in-app to make sure that the right Lists and monitored and the correct fields are mapped.
You can now use content from CRM custom fields in your lead-scoring calculations. This way, you can now do things like:
This update is immediately available to all Pipedrive and Copper customers on our Professional and Custom plans. For other plans it's available as a $49 add-on.
Hubspot support coming soon - let us know if you'd like to beta test it!
β